I joined the design studio Bielke&Yang in their redesign of the magazine OBOS-Bladet. This is a magazine distributed to all members of OBOS, the largest cooperative building association in the Nordics.
We explored the archives, looking through 72 years of past issues, and drew on many elements of this history, including the design, typography and style of illustration, for the new redesign.
Everything was updated, from the format and the paper to the masthead, grid, layout, photography, illustrations, colour palette and typography. There's also a new structure for the magazine, with more intuitive navigation and sectioning.
The new, custom sans-serif typeface OBOS Sans references Scandinavian functionalism, facade lettering and architectonic type in Oslo, but with a distinctly contemporary touch. For the grid, with its consistent image ratios, the team drew on architectural disciplines, referencing one of OBOS’ first housing projects in Oslo.
Steffen Olsen, Bielke&Yang (Art Direction)
Christian Bielke, Bielke&Yang (Art Direction)
Bobby Tannam (Type Designer)